As students and parents sift through the many college choices, they use a variety of factors and information to select a college that seems right for their needs and goals. Unfortunately, it is the college Public Relations Department that supplies most of that information. However, there are many additional factors that should be considered, when they are important to student success. 1. Job Search Preparation – Does the college both offer and explain exactly what students can do to make themselves more attractive to potential employers? (Not only grades, but books, web sites, coaching, interviewing and résumé preparation training, lectures,