Sustainable construction is an emerging trend that has initiated to make real inroads in projects across the market spectrum. But while many owners are interested in the long-term economic and environmental aspect of green building, they are often scared away by the perceived upfront costs. However, a recent study conducted by the Urban Green Council in one of the most expensive cities in the world found that while it may have been the case in the past, the fundamental perception that it costs more to go green is simply no longer the case . In the Urban Green Council report